Advanced Landing Page Strategies at SMX West 09

Second class of the day! The moderator is Gordon Hotchkiss, President and CEO of Enquiro. The speakers are Jonathan Mendez, Founder and CEO of RAMP Digital; Scott Brinker, President and CTO of ion interactive; and James Zolman, CEO of semvironment.

Three main points:

1. Geo-target landing pages based on IP addresses
2. Second page dynamics based on a simple entry from the first page: zip code, gender, etc.
3. Do not use dynamic landing pages with broad match keywords or content network ads.