Search and Reputation Management at SMX West 09

Here I am in my third class of the day, Search and Reputation Management, at SMX West 09.

Biggest lesson learned: negative feedback exists - what you're judged on is how you deal with negative feedback. Dell is the big example.

Also, be proactive at all times. If someone posts something negative about your company, not only respond on the medium that they used. But also respond on all mediums that you are used to: LinkedIn, Twitter, Sphinn, Digg, whatever.

Have a company foundation or plan in place to deal with these situations as soon as they arise. The specific example that they are giving in class is how his response to the complaint actually hit most of the airwaves before the complaint. That is efficient!

Online reputation management case study here

Three main points:

1. All positive feedback is shady - don't try to hide negative feedback, instead address the situation.
2. Have an action plan in place in case someone posts something negative about you or your company. Include viral websites.
   
3. Purchase all domain names that you can find such as www.abcsuck(s).com, www.abcscam(s).com, www.whychooseabc.com.