Local Search Marketing Tactics at SMX West 09

Second class of the first day at SMX! Here are my notes:

• For geo-targeted campaigns, your keywords should not be geo-modified, just geo-target the campaign and the ad copy.
• Goal should be saturation -> Local, Search and Paid
• Not having a website can convert better than actual crappy website.
  • Use profile pages on Yahoo, InsiderPages.com, MerchantCircle.com
• Search Monkey came up again
• Search Monkey does not affect ranking
  
• Yelp.com came up again
• For paid traffic, integrate offers/promotions in ad copy.
• For Facebook/Google content ads, put the phone number in the ad.
  
• Use Yahoo Search Submit Pro
• Can't afford professional video? Find local journalism students for videos and content.
• Use free Twitter backgrounds.
• Hyperlocal blogging
  • Hyper = neighborhood level
• Don't overdue self-promotion.
• www.uticaeats.com, www.chooseutica.com, www.centralnewyorkmanufacturers.com - look at www.cnyhomepage.com.
• Use Flickr
  

Three main notes:

1. Not having a website can convert better than actual crappy website.
2. For Facebook/Google content ads, put the phone number in the ad.
3. Post-purchase consumer survey!!!