301 Redirect, How Do I Love You? Let Me Count The Ways at SMX West 09

Why is a 301 redirect (renamed to 301 reach-around courtesy of John Marini) so important? Wow, Stephan Spencer, Founder & President of Netconcepts, absolutely rocks! He's great! I can't add enough exclamation points! Here is a link to his PPT presentation - you must be a part of my network on www.slideshare.net. If you're not, let me know and I'll think about adding you.

Notes:

• Don’t respond to garbage (nonsense) URLs with anything but a 404 status code. Googlebot looks for this!
• Use 301 redirects to mask urls for submitting to social sites, like Digg.com. Bait and switch can be a grey area. Only use it for social sites.
  

Three main points:

1. 20% loss in traffic and income when doing a site overhaul that includes 301 redirects is great!
2. Always use the trailing slash "/", example www.kandiandkeith.com/
3. Always drop the default.html, index.html, home.html