Misspellings - Friend or Foe?

Friend

• Writing a page based on common misspellings in your industry can help your website be found for these terms.
• Well-known fact that people misspell search queries in Google. Letters can be reversed or omitted entirely; or adjacent letters on the keyboard can be mistakenly substituted. Instead of losing these visitors to other websites, drive them to your website by ranking highly for the misspelling.
• Boost in traffic as a direct result of misspellings.
• An advantage of using misspellings in your keywords is that they are typically cheaper to buy (PPC) and much less competitive (SEO) to achieve high rankings for.
• How to find the most common misspellings - Aaron Wall's Keyword Typo Generator at SEOBook.

Foe

• Websites with grammatical errors or misspelled words looks unprofessional and can make visitors wonder about your professionalism.
• Proofread, proofread, proofread - then have someone else proofread it for you!
• Major search engines, such as Google, tend to offer an alternative word when confronted by a spelling error.
• Misspellings look like you don't care enough about your website to ensure that these don't happen.
• Whether or not the searcher typed the query correctly, they will not be impressed with a website that purposely misspells words.
• Provide your visitors with a way to contact you with any comments about misspellings on your website.